Scott Brinker
“Godfather of Martech” – AdAge | Martech Analyst & Advisor
Ex-HubSpot VP Platform Ecosystem
Scott Brinker has been writing chiefmartec, a publication about the intersection of marketing, technology, and management, since 2008. Short for “chief marketing technologist” — a hybrid of CMO and CTO topics — the site serves a global audience of thousands of marketing and technology leaders. In 2023, he summarized 15 ideas from the site’s first 15 years.
Dubbed the “godfather of martech” by Ad Age, Scott is widely regarded as a pioneer and leading authority in the field. He has curated the popular marketing technology landscape for over 15 years, defined the concept known as Martec’s Law — which has influenced everything from corporate innovation to naval warfare strategy — and was a key architect of the agile marketing movement.